Korkeasaari and Google

It was interesting to find out that when you google "Korkeasaari" the first result is their own website but when you google "Helsinki Zoo" there is paid advert about website which sells animal products. It also looks like Korkeasaari has not paid google for adverts but we think that it is not necessary since Korkeasaari doesn´t have many competitors in Helsinki region. Second result after www.korkeasaari.fi is Wikipedia site about Korkeasaari  (http://fi.wikipedia.org/wiki/Korkeasaari)  and the third one is about korkeasaari corporation (http://www.korkeasaari.org/). There are also few sites which tells you how to get there and also google map.

When you google “Helsinki Zoo” the results are mostly the same as when you google “ Korkeasaari”. We think that is interesting because Helsinki Zoo is Korkeasaari in english but results are mostly in Finnish. What about tourist that comes from other countries? If Korkeasaari would put some money for google adverts they might get more international tourists. Also Korkeasaari doesn´t have Google plus account which is free and easy way to increase the number of searches.

Google has such a big influence these days and we think that it is easy way to reach people who are interested about certain topic. The biggest customers for Korkeasaari are probably families so facebook or twitter is not the best way to advertise for them. Google is something that everybody uses so we think that it is important for e-marketing to take benefit out of it.