So, Korkeasaari is a great place and organization that has brought joy to people for many years and also does a good job at protecting endangered species.
Korkeasaari could do a better job with their websites and advertising, but some things are good as they are. For example, the Youtube channel is great, watching those cuddly creatures makes you want to go to Korkeasaari! The wikipedia article is good, interesting and helpful and so is the page on tripadvisor.
Homepage is really good for a Finnish speaking person, but if you'd like to get for instance information of the species living in Korkeasaari in English, you're not going to find anything.
Altogether, what we think Korkeasaari should do to get their visibility better:
1. They should do their own Facebook page as soon as possible! Hundreads of millions of people use Facebook, what better place for advertising could there be?
2. Improve their homepage so that there's more information for the English speaking people also.
perjantai 23. maaliskuuta 2012
tiistai 20. maaliskuuta 2012
tripadvisor and Korkeasaari
When you go to tripadvisor and search "Helsinki Zoo" you find reviews about korkeasaari. If you try to find it by searching: "korkeasaari" the site doesn´t find it but we think it´s not uncommon since the language of tripadvisor is english.
Tripadvisor is easy and free way to promote your company so it´s weird if someone doesn´t use that kinda of opportunity. It looks like Korkeasaari is not using it since tripadvisor is asking if you own the company
"Do You Own Helsinki Zoo (Korkeasaari Elaintarha)?
TripAdvisor has free and easy resources to help you enhance your listing and promote your property."
www.tripadvisor.com-Helsinki_Zoo_Korkeasaari
Tripadvisor is easy and free way to promote your company so it´s weird if someone doesn´t use that kinda of opportunity. It looks like Korkeasaari is not using it since tripadvisor is asking if you own the company
"Do You Own Helsinki Zoo (Korkeasaari Elaintarha)?
TripAdvisor has free and easy resources to help you enhance your listing and promote your property."
www.tripadvisor.com-Helsinki_Zoo_Korkeasaari
maanantai 12. maaliskuuta 2012
Korkeasaari and Google
It was interesting to find
out that when you google "Korkeasaari" the first result is their own
website but when you google "Helsinki Zoo" there is paid advert about
website which sells animal products. It also looks like Korkeasaari has not
paid google for adverts but we think that it is not necessary since Korkeasaari
doesn´t have many competitors in Helsinki region. Second result after www.korkeasaari.fi is Wikipedia site about
Korkeasaari (http://fi.wikipedia.org/wiki/Korkeasaari)
and the third one is about korkeasaari
corporation (http://www.korkeasaari.org/).
There are also few sites which tells you how to get there and also google map.
When you google “Helsinki Zoo” the results are mostly the same as when you google “ Korkeasaari”. We think that is interesting because Helsinki Zoo is Korkeasaari in english but results are mostly in Finnish. What about tourist that comes from other countries? If Korkeasaari would put some money for google adverts they might get more international tourists. Also Korkeasaari doesn´t have Google plus account which is free and easy way to increase the number of searches.
Google has such a big influence these days and we think that it is easy way to reach people who are interested about certain topic. The biggest customers for Korkeasaari are probably families so facebook or twitter is not the best way to advertise for them. Google is something that everybody uses so we think that it is important for e-marketing to take benefit out of it.
When you google “Helsinki Zoo” the results are mostly the same as when you google “ Korkeasaari”. We think that is interesting because Helsinki Zoo is Korkeasaari in english but results are mostly in Finnish. What about tourist that comes from other countries? If Korkeasaari would put some money for google adverts they might get more international tourists. Also Korkeasaari doesn´t have Google plus account which is free and easy way to increase the number of searches.
Google has such a big influence these days and we think that it is easy way to reach people who are interested about certain topic. The biggest customers for Korkeasaari are probably families so facebook or twitter is not the best way to advertise for them. Google is something that everybody uses so we think that it is important for e-marketing to take benefit out of it.
lauantai 3. maaliskuuta 2012
Korkeasaari in Youtube
Korkeasaari has many videos available in Youtube.
We used "searchwords" as: Korkeasaari, Korkeasaari Zoo, Animal park in Helsinki, Animal park in Finland, Högholmen zoo etc.. and we found videos that are from Korkeasaari.
Here is some examples:
This was found under search:
"Animal park in Helsinki"
"Korkeasaari Zoo"
Most of the videos are subtitled in finnish and so on directed to finnish group targets but its nice to see that there is actually videos on other languages asswell.
We think that they could still develop the marketing in youtube, post for example videos with information and more videos on marketing perspective.
We used "searchwords" as: Korkeasaari, Korkeasaari Zoo, Animal park in Helsinki, Animal park in Finland, Högholmen zoo etc.. and we found videos that are from Korkeasaari.
Here is some examples:
This was found under search:
"Animal park in Helsinki"
"Korkeasaari Zoo"
Most of the videos are subtitled in finnish and so on directed to finnish group targets but its nice to see that there is actually videos on other languages asswell.
We think that they could still develop the marketing in youtube, post for example videos with information and more videos on marketing perspective.
Korkeasaari Zoo in wikipedia
The zoo has a information page in Wikipedia that is based on the information on their webpage.
http://fi.wikipedia.org/wiki/Korkeasaari
The page is available on quite many languages (finnish, swedisg, english, russian, german etc.)
and we think that the english page in the best one since it has pictures included asswell.
http://en.wikipedia.org/wiki/Korkeasaari
http://fi.wikipedia.org/wiki/Korkeasaari
The page is available on quite many languages (finnish, swedisg, english, russian, german etc.)
and we think that the english page in the best one since it has pictures included asswell.
http://en.wikipedia.org/wiki/Korkeasaari
Korkeasaari & Facebook ads
Korkeasaari zoo doesnt have any own Facebook advertising but because of their good co-operation with other companys, for example HSL they get some marketing help from them:
http://www.facebook.com/helsinginseudunliikenne/posts/380965165254015
Korkeasaari should definetely have some advertises in Facebook, at least in the summer when there "high season" is on.
http://www.facebook.com/helsinginseudunliikenne/posts/380965165254015
Korkeasaari should definetely have some advertises in Facebook, at least in the summer when there "high season" is on.
Korkeasaari & networks
Korkeasaari zoo doesnt have own account in facebook, but there exists account called Korkeasaari (under organizations) where is some information from wikipedia. Theres also a group called Korkeasaaren ystävät: Friends of Korkeasaari, where people who likes Korkeasaari can share their thoughts and information to each other.
Link to the wikipedia account of Korkeasaari in FB:
http://www.facebook.com/pages/Korkeasaari/103979292971144
We think that Korkeasaari should have their own company account in FB, so they could inform people better and also do some of the marketing there.
They could have the account readable in finnish/swedish/english at least, but it would be good to have it also in russian and german since they are big target groups asswell.
Other contents of the account:
* information & pictures of the park, animals and staff
* basic information ; opening hours, prices, how to get there, "good to have with you" etc..
* whats happening in the park/zoo; feeding times, new animals, lectures etc..
* Competitions with prices and other stuff that attracts people to visit and like the account and also attracts them to visit the zoo.
Korkeasaari dont have account either in Linkedln, but we dont think its necessery since the target groups are reachable from facebook, if they would just have the account at least there.
Link to the wikipedia account of Korkeasaari in FB:
http://www.facebook.com/pages/Korkeasaari/103979292971144
We think that Korkeasaari should have their own company account in FB, so they could inform people better and also do some of the marketing there.
They could have the account readable in finnish/swedish/english at least, but it would be good to have it also in russian and german since they are big target groups asswell.
Other contents of the account:
* information & pictures of the park, animals and staff
* basic information ; opening hours, prices, how to get there, "good to have with you" etc..
* whats happening in the park/zoo; feeding times, new animals, lectures etc..
* Competitions with prices and other stuff that attracts people to visit and like the account and also attracts them to visit the zoo.
Korkeasaari dont have account either in Linkedln, but we dont think its necessery since the target groups are reachable from facebook, if they would just have the account at least there.
tiistai 7. helmikuuta 2012
About Korkeasaari, Helsinki Zoo
The island of Korkeasaari has a very long history; at first, it was used as a gunpowder storage and afterwards it ended up being a public park. Helsinki Zoo was founded in 1889.
Helsinki Zoo is one of the old zoos in the world and within the last few decades it has become active in nature conservation, e.g. participation in programmes to save endangered species.
Helsinki Zoo is a member of many animal welfare associations around the world.
Helsinki Zoo is a member of many animal welfare associations around the world.
Values of Helsinki Zoo:
- Preservation of biodiversity
- Environmental awareness
- Experiential approach
- Client awareness
- Animal welfare
- Personnel welfare
About the blog
This blog is part of our e-commerce course at Haaga-Helia, university of applied sciences.
Our task is to write down our ideas and thoughts about, how the company uses and how it can develope the use of social media and e-commerce in their marketing.
Our task is to write down our ideas and thoughts about, how the company uses and how it can develope the use of social media and e-commerce in their marketing.
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